Why it matters

Caring for our pets isn’t always straightforward and we want them to live healthy, happy lives.

25M UK pets

£10Bn spend including

£5.6Bn veterinary spend

95%

of pet owners consider

their pets as one of their children

79%

of pet owners worry about their pet’s health even without a current condition

If our pets could talk pet healthcare would be easier.

two women with their dogs
Pets can’t talk. Understanding their health is based on sporadic and subjective observation from pet owners.
Veterinarians need to assess a pet’s health based on a 10-minute interaction every 6-12 months.
Pet owners expect care for their animal that is like their own experience in human medicine.
Veterinary spend is largely out of pocket adding to the pressure on vets and the expectations of pet owners.